The Significant Role of Emotions in the Perspective of Malaysian Consumers Toward Converting from Conventional Vehicles to Electric Vehicles
DOI:
https://doi.org/10.52962/ipjaf.2025.9.1.167Keywords:
Electric Vehicle Acceptance, Consumer Emotion Perspective, Driving Range, Charging InfrastructureAbstract
Consumer interest in electric vehicles (EVs) among individuals in Malaysia has been significantly low despite the government’s presentation of several promising options. Numerous obstacles hinder the extensive implementation of electric vehicles (EVs), encompassing insufficient charging infrastructure, absence of EV policies and local manufacturers, suboptimal vehicle design in terms of economic efficiency, restricted EV range, inadequate availability of EV service points, and elevated tariffs imposed on imported EVs. The primary aims of this study are to examine and emphasize the significance of addressing emotional obstacles that impact the propensity of Malaysian consumers to transition from internal combustion engine (ICE) vehicles to electric vehicles (EVs). The research is considered highly applicable for implementation due to its alignment with environmental protection, the government’s objectives, and the nation’s climate change agenda, specifically the implementation of the Low Carbon Mobility Actions Plan 2021-2030. The study revealed a correlation between market and performance in Malaysia, the perceived cost sacrifice of electric vehicles (EVs) in Malaysia, and external factors such as Malaysian government incentives. The interconnectivity of these elements plays a crucial role in shaping the emotional perspective of Malaysian consumers regarding the adoption of electric vehicles (EVs).
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