Enhancing the Awareness of Nature Products Based on Augmented Reality Technology (Tualang Honey)

Authors

  • Nur Syahela Hussien Creative Multimedia & Animation, Universiti Kuala Lumpur, Malaysian Institute of Information Technology, Malaysia
  • Nur Innsyirah Hairuddin Creative Multimedia & Animation, Universiti Kuala Lumpur, Malaysian Institute of Information Technology, Malaysia
  • Masyarah Zulhaida Masmuzidin Creative Multimedia & Animation, Universiti Kuala Lumpur, Malaysian Institute of Information Technology, Malaysia
  • Abdulaziz Aborujilah Software Engineering, Universiti Kuala Lumpur, Malaysian Institute of Information Technology, Malaysia
  • Norazimah Awang Creative Multimedia & Animation, Universiti Kuala Lumpur, Malaysian Institute of Information Technology, Malaysia
  • Mahfuzah Mohaidin Creative Multimedia & Animation, Universiti Kuala Lumpur, Malaysian Institute of Information Technology, Malaysia
  • Alia Amira Abd Rahman Creative Multimedia & Animation, Universiti Kuala Lumpur, Malaysian Institute of Information Technology, Malaysia
  • Merlinda Wibowo Institut Teknologi Telkom Purwokerto, Jawa Tengah, Indonesia

DOI:

https://doi.org/10.52962/ipjaf.2025.9.1.168

Keywords:

Tualang Honey, Nature product, health, Mobile Application, Augmented Reality, Educational

Abstract

Tualang honey is a unique natural product produced by wild bees that construct their hives on the branches of Tualang trees (Koompassia excelsa). It has demonstrated significant potential as an alternative medicine due to its various therapeutic properties. However, awareness of its benefits remains limited, particularly among young adults, as information on Tualang honey is predominantly available in scientific journals and academic articles, which may not be easily accessible or engaging to the general public. This research aims to bridge this knowledge gap by enhancing awareness and understanding of Tualang honey through marker-based Augmented Reality (AR) technology. To achieve this, an interactive application, Bee-Hind: Tualang Honey, has been developed using Unity software and the Waterfall Methodology. The application incorporates interactive multimedia features, enabling users to engage with the content in an immersive manner, such as by scanning images and playing educational games. By integrating technology with educational content, this study seeks to provide an engaging and interactive learning experience that fosters greater appreciation and understanding of Tualang honey for health. Ultimately, the application is expected to enhance knowledge acquisition enjoyably and shift users’ perspectives on the role of honey in daily life.

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Published

2025-03-31

Issue

Section

Main Section

How to Cite

Enhancing the Awareness of Nature Products Based on Augmented Reality Technology (Tualang Honey). (2025). Indian-Pacific Journal of Accounting and Finance, 9(1), 47-56. https://doi.org/10.52962/ipjaf.2025.9.1.168